brand partnerships
Skillshare x CreativeMornings
Overview
After a recent rebrand, Skillshare was working on gaining credibility in the creative space and re-introducing ourselves to a more niche audience. To do this, we wanted to leverage brand partnerships with brands that have a strong presence with our target audience. One of these partnerships was with CreativeMornings, a global community for creatives. We partnered with them to host monthly workshops and get exposure to their global audience through content swaps. You can check out some of the events we hosted here, here and here. The partnership increased Skillshares brand awareness and brand exposure to target personas and although it wasn’t the main KPI, the partnership also resulted in enough trials and conversions to pay for itself.
