Emails & CRM

Onboarding & Retention Email Series

Overview

Many users from K Health start by downloading our free AI symptom-checker app and many of these users are unaware of the numerous other offerings the company has. To solve for this and continue to engage with users beyond the one-time use of the app, we created a number of email flows including onboarding series, re-engaging series, monthly newsletters, and more. Users would receive different triggered emailed depending on their behavior and level of interest in the company. By creating these new flows, users were more likely to re-engage with the app and explore other K Health offerings.

EMAIL WELCOME SERIES

The following is a short 4-email welcome series for new users who have downloaded the app. Each email hits on a different aspect of the business starting with a general overview of all our offerings, followed by information on primary care and telemedicine, prescription services, and lastly a final reminder/summary of the main reasons patients use K Health.