product marketing
Skillshare Originals Class Marketing
Overview
The core of our product at Skillshare is our classes. With new classes launching every week, we worked to standardize our go-to-market strategy to ensure maximum impressions for new classes. This effort included cross collaboration with multiple company stakeholders and marketing channel owners. We leveraged all the distribution channels at our disposal and came up with custom launch plans for each class based on the desired audience. For large class launches, like this one with Aaron Draplin, we took a multi-channel approach to get the word out an effectively promote his class. Example of placements below.
