retention & Customer marketing

ClassPass 2018 Year In Review

Overview

There’s nothing more motivating to a member than to see all that they’ve accomplished while using our service. The idea behind this campaign was to surprise and delight our members using data-driven, personalized content. We worked closely with product and creative to put together an end of year recap filled with fun facts, industry trends and personalized achievements. Each member had their own personal page that displayed their most impressive fitness accomplishments giving everyone, no matter how many times they worked out over the year, something to be proud of. The page was designed to be widely shareable and resulted in a ton of user-generated content on social media.

Fitness Trends Page

This was the generic page for those who didn’t have a ClassPass login.