Resume — Cara Meiselman

experience

CLEAR

Director, Marketing - TSA PreCheck, January 2023 - Present

Position CLEAR as the preferred provider of TSA PreCheck enrollments and renewals. Lead member acquisition strategy across core channels including in-airport, email, digital and large scale partnerships. Develop multi-channel marketing strategy to target new enrollments and renewals from existing CLEAR members. Optimize in-airport presence to drive enrollment volume.

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Slice

Director, Strategic Content Marketing & Performance, October 2020 - December 2022

Defined the overall content strategy and owned the marketing calendar, leveraging data and customer insights to closely partner with the marketing organization to create campaigns. Managed the Slice PR strategy, ensuring that core business objectives were achieved. Supported 18,000+ small business pizzerias through scalable marketing and economies of scale available to partners through new marketing co-op.

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K Health

Director of Content, December 2019 - October 2020

Owned the company’s ongoing brand development including competitive positioning, visual identity, and company language/voice. Built email marketing and lifecycle campaigns and launched CRM program. Drove meaningful organic traffic and brand awareness through strategic SEO initiatives. Managed the development of content for all owned media including website, social, CRM, blog, video, etc. Managed a team of writers, designers, and videographers. Relaunched the website to better align with customer intent and SEO needs.

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girls’ night in

Community Engagement & Programming Lead, August 2017 - December 2019

Developed launch plan for new business division—a members-only, online community. Created content and programming across communication channels to maintain customer engagement. Managed programming and operations of offline global book club. Produced exclusive content including newsletters, author interviews, and social takeovers.

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Skillshare

Director of Brand Marketing, December 2018 - December 2019

Led all non-acquisition B2C marketing initiatives to grow the brand by promoting our messaging in marketing and company communications. Oversaw customer/lifecycle marketing, social media, content, press and brand marketing. Drove rebranding efforts including defining personas and aligning on overall vision and messaging.

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ClassPass

Director of Content & Community, March 2017 - December 2018

Managed social media, influencers, ambassadors, activations, content creation, and brand partnerships. Leveraged community to strengthen the brand, drive acquisitions and increase awareness. Activated the community both online and offline through events across the globe. Created content for paid and organic channels to hit marketing goals.

Head of Social Media, March 2015 - March 2017

Drove strategy across various social networks with a focus on global growth and customer acquisition. Managed relationships with key brand partners to bring promotion opportunities to fans. Launched and oversaw ambassador and influencer strategy. Consulted with product and engineering on in-app social features and product marketing opportunities.

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Quinnipiac university

Adjunct Professor of Social Media Concepts and Practice, November 2014 - April 2015

Taught Social Media Concepts and Practices at the graduate school. Created original content, assignments, and lectures about social media trends and best practices. Set standards for success and worked one on one with students to ensure clear understanding of principles.

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publishers clearing house

Social Media Manager, March 2014 - March 2015

Led social media and content strategy for main brand and several sub-brands under the PCH umbrella. Managed team of social media coordinators and content creators. Worked closely with creative, engineering, and product to oversee development efforts, mobile advancements, and social expansion strategies.

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likeable media

Senior Director, Marketing, March 2013 - February 2014

Owned B2B marketing and product marketing strategy to drive sales and increase inbound leads. Represented company at conferences and to news outlets. Wrote white papers and developed new products for company sales efforts.

Account Director, June 2012-March 2013

Led social media and content strategy for brands, including Logitech, Cosmopolitan, and NYSDOH. Hosted employee social media trainings for companies including GE and Maidenform. Managed team of community managers, designers, and copywriters.

General Manager, June 2009-June 2012

Ran internal operations for a fast-paced startup. Led recruitment and training of all employees. Actively participated on senior management team from February 2011. Direct supervisor to 100+ interns.

Notable Clients